Right now, Google printed an article on how enhancements to look outcomes have been rolled out, when citation marks are used as part of the search time period.
Initially, the utilization of citation marks allowed you to seek for a particular phrase or phrase, and the outcomes will filter out all different choices (e.g. “caesar salad” is not going to present outcomes for Julius Caesar). The most recent updates that Google launched improves the snippets which are displayed when you’re proven the search outcomes.
These snippets typically present a preview of the web page that it’s linking to, however beforehand would simply present a choose part of the web page. When citation marks are used within the search, the snippet will now show the place within the web page that phrase or phrase is situated as proven within the picture beneath.
The rationale behind not doing this earlier than, Google says, is that “the quoted materials seems in areas of a doc that do not lend themselves to creating useful snippets”. However the suggestions from individuals who use these searches confirmed that really displaying the quoted phrase within the snippet was valued and located to be helpful.
One caveat that Google has highlighted is that quoted searches don’t work for native outcomes the place listings can be proven with a map, and that is one thing that the corporate might be taking a look at sooner or later.