Spotify exams promoting live performance tickets straight to followers

Spotify’s testing a brand new web site to promote live performance tickets on to followers, as first reported by Music Ally. The location, dubbed Spotify Tickets, at present has a restricted number of upcoming US-based live shows for collaborating artists like Limbeck, Tokimonsta, and Annie DiRusso.

Spotify already companions with Ticketmaster, Eventbrite, and See Tickets to promote tickets via its new Dwell Occasions Feed, the place you possibly can browse close by reveals and buy tickets via a 3rd get together. The brand new Spotify Tickets website, nevertheless, eliminates the intermediary and allows you to purchase tickets via Spotify itself.

“At Spotify, we routinely take a look at new merchandise and concepts to enhance our person expertise. A few of these find yourself paving the trail for our broader person expertise and others serve solely as vital learnings,” Spotify spokesperson Carling Farley mentioned in a press release to The Verge. “ is our newest take a look at. Now we have no additional information to share on future plans presently.”

As famous on the help web page for Spotify Tickets, it’s essential to create a Spotify account as a way to purchase tickets, and it appears to be like prefer it doesn’t help printable tickets (or tickets by mail) simply but. Spotify says it’s essential to current your e mail affirmation and a sound ID on the venue’s field workplace to select up your tickets.

TikTok is making related strikes to assist artists promote stay occasions. Earlier this month, the service introduced a partnership with Ticketmaster that lets customers purchase tickets to see Demi Lovato, OneRepublic, Usher, and the WWE from inside the app. TikTok’s additionally rumored to be engaged on a devoted music streaming app that would compete with Spotify and Apple Music, because it filed for a TikTok Music trademark in Might.

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