TikTok has seen outstanding development in recognition since its world debut in 2018. The app launched a brand new social media craze: short-form movies. No surprise American teenagers like it. Based on a Pew Analysis survey, 67 % of US teenagers (aged 13 to 17) use TikTok. About 16 % of all teenagers use the app nearly continuously. Solely YouTube is extra well-liked amongst that age group.
The brand new analysis report states that about 95 % of American teenagers use YouTube. One out of each 5 teenagers (19 %) is on the video-sharing platform nearly on a regular basis. It’s price noting that YouTube has additionally launched a TikTok-like platform for brief movies referred to as Shorts inside the principle app, following the success of the latter.
Instagram and Snapchat are the following two well-liked social media apps amongst US teenagers, with a utilization proportion of 62 % and 59 %, respectively. That’s notable development in recognition from 52 % and 41 %, respectively, in the course of the 2014-15 interval. Notice that Instagram and Snapchat have additionally copied TikTok. Their respective short-form video platforms are referred to as Reels and Highlight.
Fb and Twitter not enchantment the Gen Z
Gone are the times when just about everybody had a Fb account. The social media behemoth is shedding recognition, notably amongst Gen Z. Solely about 32 % of American teenagers use Fb right this moment. Seven years again, the determine got here in at a whopping 71 %. After all, YouTube, TikTok, Instagram, and Snapchat are consuming onto Fb’s share.
Twitter is one other social media platform that doesn’t enchantment to teenagers. With 33 % utilization in 2014-15, it wasn’t a lot well-liked among the many 13 to 17 age group again within the days when TikTok didn’t even exist. The microblogging website has seen an extra decline in teen customers, with solely about 23 % of them now having a Twitter account.
This Per Analysis survey additionally requested American teenagers about their utilization of Twitch, WhatsApp, Reddit, and Tumblr. The optimistic responses got here from 20, 17, 14, and 5 % of respondents, respectively. Whereas the previous three weren’t a part of the 2014-15 survey, Tumblr had a utilization proportion of 14 % again then.
There are additionally some demographic variations within the utilization of those social media platforms. Teen boys are principally into YouTube, Twitch, and Reddit, whereas teen women desire TikTok, Instagram, and Snapchat. When it comes to ethnicity, Black and Hispanic teenagers like TikTok, Instagram, Twitter, and WhatsApp greater than White teenagers.
Teenagers women discover it onerous to surrender social media
This survey discovered that greater than a 3rd of teenagers (36 %) really feel they spend an excessive amount of time on these apps. 54 % of teenagers say it could be onerous for them to surrender social media. Teen women discover it more durable than boys (58 % vs. 49 %). The older teenagers get, the more durable it’s to go away social media, the report suggests.
Teenagers’ entry to smartphones has additionally elevated from 73 % in 2014-15 to 95 % in 2022. Virtually all of them (97 %) report utilizing the web day by day, up from 92 % in the course of the earlier survey. This share is increased amongst older teenagers than in youthful ones. About 52 % of teenagers between 15 to 17 years use the web nearly continuously, whereas solely 36 % of 13 to 14-year-old teenagers say the identical.
These findings are primarily based on a web-based survey of 1,316 American teenagers carried out from April 14 to Might 4, 2022. You possibly can learn the complete report right here.